Janet Laughead BHHS Commonwealth Wellesley MA


Selling a home may seem exceedingly difficult, particularly for a first-time property seller. However, if you receive an offer on your residence that falls just short of your initial expectations, you may be able to negotiate with a homebuyer.

How you handle a negotiation with a homebuyer may dictate how quickly you sell your residence.

If you're unwilling to understand a homebuyer's point of view, you risk missing out on an opportunity to get the best results from your home sale.

On the other hand, if you stay calm throughout a home selling negotiation, you may be better equipped to understand a homebuyer's perspective. This may help you find common ground with a homebuyer and ensure you can speed up the home selling cycle.

What does it take to remain calm during a home selling negotiation? Here are three tips to help home sellers maintain their composure throughout a negotiation.

1. Keep Your Emotions in Check

A home selling negotiation can be stressful. But home sellers who manage to keep their emotions in check can boost their chances of a quick home sale.

If you feel stressed during a home selling negotiation, don't hesitate to take a step back and look at the big picture.

Remember, your ultimate goal is to sell your residence. With the lines of communication open, you and a homebuyer can work together to ensure all parties involved in a negotiation are satisfied with the end results.

2. Look at All of the Options at Your Disposal

If a home selling negotiation goes south, there is no need to panic. Instead, consider all of the options at your disposal, and you'll be able to determine how to proceed from here.

For home sellers, it is essential to note that many homebuyers are on the lookout for high-quality residences in cities and towns around the country. Thus, if a negotiation with a homebuyer fails to work out, you can continue to promote your house on the real estate market.

3. Work with a Real Estate Agent

A real estate agent is a must-have for many home sellers, and for good reason. This housing market professional will handle a home selling negotiation and ensure you can seamlessly navigate the entire home selling journey.

Typically, a real estate agent can negotiate with a homebuyer on your behalf. He or she will keep you up to date about any homebuyer requests and offer honest, unbiased home selling suggestions. As a result, you can receive expert home selling guidance and make informed decisions at each stage of a home selling negotiation.

A real estate agent also will respond to your home selling concerns and questions at any time. That way, this housing market professional will make it simple for you to alleviate stress in a high-pressure home selling negotiation.

When it comes to handling a home selling negotiation, there is no need to worry. Take advantage of the aforementioned tips, and you should have no trouble remaining calm, cool and collected during a negotiation with a homebuyer.


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.


After you receive an offer on your home, how should you respond? Ultimately, there are many questions for a home seller to consider before accepting a proposal, including:

1. What is my home worth?

Did you get your home appraised before you added it to the real estate market? If so, you may want to review a home offer in contrast to your home appraisal. This will give you a better idea about whether the offer is "fair" based on your home's condition.

If you have not received a home appraisal, there's no need to worry. In fact, there are many ways to assess your home to determine whether to accept or decline a proposal.

Check out the prices of comparable residences in your city or town. This will enable you to see how these houses are priced and better understand how to proceed with an offer.

Also, review the prices of homes that recently sold in your area. With this information, you can learn about the current state of the housing market.

2. Are there any other offers to consider?

As a home seller, you'll likely have 24 to 48 hours to respond to an offer on your residence. But if you receive multiple offers at the same time, you'll want to evaluate these proposals in conjunction with one another.

Even if you receive two offers for the exact same price, these proposals may differ.

For example, a homebuyer who has financing in hand will be able to streamline the process of going from homebuyer to homeowner. On the other hand, a homebuyer who submits an offer without financing in hand may require additional time to secure a mortgage from a bank or credit union.

Take a close look at all of the offers on your home. Review these proposals with a fine-tooth comb, and you'll be able to make an informed decision.

3. Does this offer meet or exceed my expectations?

An offer on your home may fall short of your initial asking price, but this offer can still meet or surpass your expectations.

Consider what you hope to accomplish as a home seller as you review an offer.

For instance, if your goal is to sell your home as quickly as possible, you may be more inclined to accept one of the first offers you receive. Or, if you can afford to remain patient, you may want to take a wait-and-see approach to ensure you get an offer that matches or exceeds your initial asking price.

4. What will happen if I accept the offer?

After you accept an offer on your home, a homebuyer likely will want to complete a home inspection.

If the home inspection goes well, the homebuyer probably will proceed with his or her purchase. If it does not, you may need to complete home maintenance or repairs to finalize the purchase agreement.

Remember, if you accept an offer, there are still several steps that will need to be completed before you sell your house. With an expert real estate agent at your side, you'll know exactly what to expect at each stage of the home selling process.


If you want to enjoy a fast, profitable home selling experience, it helps to prepare as much as possible. In fact, if you craft a home selling strategy, you should have no trouble achieving your home selling goals.

Now, let's take a look at three tips to help you create a successful home selling strategy.

1. Consider the Buyer's Perspective

Think about how a homebuyer may perceive your house. Then, you can prioritize assorted home improvement projects and incorporate them into your home selling strategy.

For example, if your home's front lawn is messy and cluttered, now may prove to be a good time to hire a professional landscaping company. With support from this company, you can transform a subpar front lawn into a stunning one and bolster your house's curb appeal.

On the other hand, if you find that your home interior needs to be updated, you should perform assorted home interior upgrades. By doing so, you can enhance your house's interior and make it easy for buyers to fall in love with your residence.

2. Assess Your House Both Inside and Out

Ultimately, a home seller's goal is to maximize the profits from his or her home sale. If you include a home inspection as part of your home selling strategy, you can take the necessary steps to upgrade your house prior to listing it.

During a home inspection, a property expert will analyze your residence both inside and out. When the home inspection is finished, the property expert will provide you with an inspection report that details his or her findings.

Review a home inspection report closely. This report contains valuable insights that you can use to enhance your home's exterior and interior. It also may help you discover innovative ways to improve your house's value.

3. Collaborate with a Real Estate Agent

When it comes to crafting a home selling strategy, there is no need to work alone. Luckily, you can hire a real estate agent who can help you put together a successful home selling strategy in no time at all.

A real estate agent will teach you about the real estate market and help you set realistic home selling expectations. In addition, this housing market professional is happy to provide you with expert home selling insights to ensure you can optimize the value of your house.

Moreover, a real estate agent can offer comprehensive support at each stage of the home selling journey. He or she can help you list your house and promote it to the right groups of buyers. Plus, a real estate agent can provide recommendations as you review a home offer and ensure you can make an informed decision about whether to accept, reject or counter a proposal.

If you want to get the best-possible results from the home selling journey, it helps to establish a home selling strategy. Use the aforementioned tips, and you can craft a successful plan to sell your house.


A home listing presents a valuable opportunity. If you allocate time and resources to craft an engaging and informative listing, you could differentiate your house from the competition. Perhaps most important, your listing could help you speed up the home selling process.

There are many things you can do to help your house listing stand out to buyers, such as:

1. Include High-Resolution Photos of Your Home

Incorporate high-resolution photos of your home into your listing – you will be happy you did. If you use photos to show off your home's true beauty, buyers may instantly fall in love with your residence.

Before you take photos of your home, you should clean as much as possible. That way, you can show buyers your house's full potential.

Also, if you require additional assistance, you can always hire a real estate photographer. This professional can help you capture first-rate images of your house that you can immediately integrate into your listing.

2. Provide Accurate Information About Your Home

There is no need to stretch the truth in your house listing. In fact, those who fail to provide accurate details about a home in a listing may encounter problems that ultimately slow down the house selling cycle.

Learn as much as you can about your home, and leverage the information at your disposal to highlight your house's features in your listing. Then, you can use your listing to teach a buyer about your residence.

3. Be Clear and Concise

Jargon is problematic in many home listings. If your house listing includes assorted terms and phrases that are tough to understand, your listing may alienate potential buyers.

As you craft a home listing, try to be as clear and concise as possible. You should strive to be objective in your house listing, too. And if you are unsure if your listing is easy to read, you may want to have a friend or family member check it out and provide feedback.

For those who strive to seamlessly navigate the house selling journey, you may want to hire a real estate agent. This housing market professional can help you craft an effective home listing, as well as overcome myriad challenges during the home selling journey.

A real estate agent understands home selling challenges and can help you prepare accordingly. Thus, if you are unsure about how to price your home, a real estate agent can help you establish a competitive initial asking price for your residence. On the other hand, if you are uncertain about whether to accept a buyer's offer to purchase, a real estate agent can provide a recommendation about how to proceed.

As you prepare for the home selling journey, you should try to distinguish your house listing from all others. If you take advantage of the aforementioned tips, you could produce a home listing that garners buyers' attention. And as a result, you could accelerate the home selling journey.




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