Janet Laughead's Blog
Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.
Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.
Planting a "Buy Idea"
Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.
Focusing on "Best" Features
A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.
No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.
Maximizing Existing Space
Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!
Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!
After you receive an offer on your home, how should you respond? Ultimately, there are many questions for a home seller to consider before accepting a proposal, including:
1. What is my home worth?
Did you get your home appraised before you added it to the real estate market? If so, you may want to review a home offer in contrast to your home appraisal. This will give you a better idea about whether the offer is "fair" based on your home's condition.
If you have not received a home appraisal, there's no need to worry. In fact, there are many ways to assess your home to determine whether to accept or decline a proposal.
Check out the prices of comparable residences in your city or town. This will enable you to see how these houses are priced and better understand how to proceed with an offer.
Also, review the prices of homes that recently sold in your area. With this information, you can learn about the current state of the housing market.
2. Are there any other offers to consider?
As a home seller, you'll likely have 24 to 48 hours to respond to an offer on your residence. But if you receive multiple offers at the same time, you'll want to evaluate these proposals in conjunction with one another.
Even if you receive two offers for the exact same price, these proposals may differ.
For example, a homebuyer who has financing in hand will be able to streamline the process of going from homebuyer to homeowner. On the other hand, a homebuyer who submits an offer without financing in hand may require additional time to secure a mortgage from a bank or credit union.
Take a close look at all of the offers on your home. Review these proposals with a fine-tooth comb, and you'll be able to make an informed decision.
3. Does this offer meet or exceed my expectations?
An offer on your home may fall short of your initial asking price, but this offer can still meet or surpass your expectations.
Consider what you hope to accomplish as a home seller as you review an offer.
For instance, if your goal is to sell your home as quickly as possible, you may be more inclined to accept one of the first offers you receive. Or, if you can afford to remain patient, you may want to take a wait-and-see approach to ensure you get an offer that matches or exceeds your initial asking price.
4. What will happen if I accept the offer?
After you accept an offer on your home, a homebuyer likely will want to complete a home inspection.
If the home inspection goes well, the homebuyer probably will proceed with his or her purchase. If it does not, you may need to complete home maintenance or repairs to finalize the purchase agreement.
Remember, if you accept an offer, there are still several steps that will need to be completed before you sell your house. With an expert real estate agent at your side, you'll know exactly what to expect at each stage of the home selling process.
If you want to enjoy a fast, profitable home selling experience, it helps to prepare as much as possible. In fact, if you craft a home selling strategy, you should have no trouble achieving your home selling goals.
Now, let's take a look at three tips to help you create a successful home selling strategy.
1. Consider the Buyer's Perspective
Think about how a homebuyer may perceive your house. Then, you can prioritize assorted home improvement projects and incorporate them into your home selling strategy.
For example, if your home's front lawn is messy and cluttered, now may prove to be a good time to hire a professional landscaping company. With support from this company, you can transform a subpar front lawn into a stunning one and bolster your house's curb appeal.
On the other hand, if you find that your home interior needs to be updated, you should perform assorted home interior upgrades. By doing so, you can enhance your house's interior and make it easy for buyers to fall in love with your residence.
2. Assess Your House Both Inside and Out
Ultimately, a home seller's goal is to maximize the profits from his or her home sale. If you include a home inspection as part of your home selling strategy, you can take the necessary steps to upgrade your house prior to listing it.
During a home inspection, a property expert will analyze your residence both inside and out. When the home inspection is finished, the property expert will provide you with an inspection report that details his or her findings.
Review a home inspection report closely. This report contains valuable insights that you can use to enhance your home's exterior and interior. It also may help you discover innovative ways to improve your house's value.
3. Collaborate with a Real Estate Agent
When it comes to crafting a home selling strategy, there is no need to work alone. Luckily, you can hire a real estate agent who can help you put together a successful home selling strategy in no time at all.
A real estate agent will teach you about the real estate market and help you set realistic home selling expectations. In addition, this housing market professional is happy to provide you with expert home selling insights to ensure you can optimize the value of your house.
Moreover, a real estate agent can offer comprehensive support at each stage of the home selling journey. He or she can help you list your house and promote it to the right groups of buyers. Plus, a real estate agent can provide recommendations as you review a home offer and ensure you can make an informed decision about whether to accept, reject or counter a proposal.
If you want to get the best-possible results from the home selling journey, it helps to establish a home selling strategy. Use the aforementioned tips, and you can craft a successful plan to sell your house.
A home listing presents a valuable opportunity. If you allocate time and resources to craft an engaging and informative listing, you could differentiate your house from the competition. Perhaps most important, your listing could help you speed up the home selling process.
There are many things you can do to help your house listing stand out to buyers, such as:
1. Include High-Resolution Photos of Your Home
Incorporate high-resolution photos of your home into your listing – you will be happy you did. If you use photos to show off your home's true beauty, buyers may instantly fall in love with your residence.
Before you take photos of your home, you should clean as much as possible. That way, you can show buyers your house's full potential.
Also, if you require additional assistance, you can always hire a real estate photographer. This professional can help you capture first-rate images of your house that you can immediately integrate into your listing.
2. Provide Accurate Information About Your Home
There is no need to stretch the truth in your house listing. In fact, those who fail to provide accurate details about a home in a listing may encounter problems that ultimately slow down the house selling cycle.
Learn as much as you can about your home, and leverage the information at your disposal to highlight your house's features in your listing. Then, you can use your listing to teach a buyer about your residence.
3. Be Clear and Concise
Jargon is problematic in many home listings. If your house listing includes assorted terms and phrases that are tough to understand, your listing may alienate potential buyers.
As you craft a home listing, try to be as clear and concise as possible. You should strive to be objective in your house listing, too. And if you are unsure if your listing is easy to read, you may want to have a friend or family member check it out and provide feedback.
For those who strive to seamlessly navigate the house selling journey, you may want to hire a real estate agent. This housing market professional can help you craft an effective home listing, as well as overcome myriad challenges during the home selling journey.
A real estate agent understands home selling challenges and can help you prepare accordingly. Thus, if you are unsure about how to price your home, a real estate agent can help you establish a competitive initial asking price for your residence. On the other hand, if you are uncertain about whether to accept a buyer's offer to purchase, a real estate agent can provide a recommendation about how to proceed.
As you prepare for the home selling journey, you should try to distinguish your house listing from all others. If you take advantage of the aforementioned tips, you could produce a home listing that garners buyers' attention. And as a result, you could accelerate the home selling journey.
If you intend to sell your home, you may want to host a yard sale. Thanks to a yard sale, you can eliminate clutter from your residence. Furthermore, a yard sale enables you to connect with your local community and inform community members about your plans to list your house.
Ultimately, there are many ways to ensure a yard sale is an instant success. These include:
1. Determine Exactly What You Want to Sell
You know you have a lot of items you want to remove from your house before you add it to the real estate market. As such, you should allocate time and resources to determine which items to keep and which items to sell.
If you have a variety of items you intend to keep, you may want to rent a storage unit. With a storage unit, you can keep your personal belongings safe until your residence sells.
Meanwhile, with items you want to sell at your yard sale, ensure they work properly and look great. You also may want to perform research to determine a fair price for these items based on their age and condition.
2. Pick a Good Date for Your Yard Sale
A Saturday or Sunday morning is the perfect time to kick off a yard sale. Select a date and time for your yard sale, and you can start counting the days until this event takes place.
Of course, as you consider yard sale dates, be sure to avoid scheduling your yard sale on a holiday. And remember, if you start your yard sale early in the day, you can give visitors plenty of time to check out your event.
3. Promote Your Yard Sale Properly
Create yard sale posters and set them up around your community. That way, you can promote your yard sale to a large group of community members in the days leading up to your event.
In addition, you may want to promote your yard sale online. Social networks make it easy to share information about your yard sale and may help you reach many people beyond your city or town.
As you get set to sell your home and host an upcoming yard sale, you may want to reach out to a real estate agent too. A real estate agent can help you get ready for the house selling journey and ensure you can achieve the optimal results.
A real estate agent is a home selling expert who is committed to client satisfaction. He or she will help you promote your residence to prospective buyers, analyze offers to purchase your home and much more. Plus, if you have any concerns as you navigate the home selling process, a real estate agent can respond to them.
Want to sell your home in the near future? Host a yard sale, and you can move one step closer to eliminating clutter from your home and adding your residence to the housing market.