Janet Laughead BHHS Commonwealth Wellesley MA


Putting your home up for sale can elicit a myriad of emotions from you and your spouse -- everything from excitement and anticipation to fear and sadness. It's only natural to feel a mixture of emotions, especially if your home represents years of memories, countless milestones, and stages of family growth.

A cautionary note to keep in mind is that it's easy to get caught up in emotion-based decisions that could derail your chances for making a fast sale.

A primary example would be pricing your home higher than it might actually be worth. Despite the fact that you've experienced great family memories there and spent tens of thousands of dollars to maintain, upgrade, and beautify your home, those factors usually do not translate into a sale price that exceeds the property's appraised value. Your perspective, which may be based on subjective criteria, such as all the "blood, sweat, and tears" you put into your house -- not to mention the "TLC" that went into it -- does not hold water in the minds of would-be buyers.

What Does Determine a Home's Value?

The unvarnished truth is that the value of your home is mostly based on prevailing market conditions, the price at which comparable homes in your neighborhood recently sold, and what the market will bear. Effectively setting a price that will bring in the most money without driving away qualified and otherwise-interested buyers is a delicate balance. The homeowner rarely has the objectivity or the specialized knowledge to accurately set the right price. That's where real estate agents comes in, and why it's advisable to sell your home through a licensed agent, rather than attempting a "For Sale By Owner" approach.

Minimizing Bumps in the Road

A good real estate agent will work on your behalf to effectively market your home, collaborate with other agents in the area to schedule showings and spread the word about your listing, and advise you on ways to improve both the curb appeal of your home and its interior appearance. Your agent can also provide indispensable negotiating help, as well as guidance about seller disclosure requirements and other government regulations.

The bottom line is that real estate agents are well-versed in the intricate process of listing, marketing, and selling residential property. Since there are a lot of forms to sign, deadlines to meet, agreements to reach, and formalities to handle, those are among the many sound reasons to enlist the help of a professional.

Although the process of selling a residential property often involves delays, setbacks, and obstacles, most real estate agents are quite adept at solving problems and getting past difficulties. In addition to the marketing, networking, and strategizing they're doing on your behalf, a good agent can also be counted on to provide you with regular progress reports and boost your spirits when you're feeling discouraged.


You know that you want to sell your house. However, you're still unsure about how to determine a "fair" price for your residence.

Ultimately, setting a fair price for your home may be easier than you think – here are three tips to help you establish the best price for your house.

1. Study the Housing Market

The housing market constantly changes. Therefore, a buyer's market today may transform into a seller's market tomorrow.

As a home seller, it is essential to analyze housing market data. That way, you can identify real estate market patterns and trends and plan your home selling journey accordingly.

Check out the prices of recently sold houses in your city or town. With this housing market data in hand, you may be better equipped than ever before to differentiate between a buyer's market and a seller's market.

Also, don't forget to assess the prices of available residences that are similar to your own. This housing market data will help you see how your residence stacks up against the competition. It may provide you with the ability to narrow the price range for your home too.

2. Conduct a Home Appraisal

A home appraisal offers a valuable learning opportunity, particularly for a home seller who is uncertain about his or her house's strengths and weaknesses.

Typically, a home appraisal provides a home seller with plenty of actionable insights about the condition of his or her property. The appraisal often helps a home seller prioritize home improvements as well.

During a home appraisal, a property inspector will analyze a house over the course of several hours. After an inspector's evaluation is complete, he or she will provide a home seller with a report that offers comprehensive insights about a home's condition.

A home appraisal can provide a home seller with a better idea about how to price his or her house in its current condition. Then, a home seller can complete assorted home improvements that may help him or her boost a residence's value.

3. Collaborate with a Real Estate Agent

It never hurts to get expert support as you try to determine the best price for your house. Thus, collaborating with a real estate agent can make a world of difference for a home seller in any housing market, at any time.

A real estate agent can provide guidance as a home seller preps his or her residence for the housing market. This professional can respond to a home seller's price concerns and questions and help a home seller determine what constitutes a fair price based on the current housing market's conditions.

Perhaps best of all, a real estate agent will help you promote your residence to the right groups of homebuyers consistently. As a result, he or she can help you stir up plenty of interest in your home – something that may lead to multiple offers.

Ready to list your residence? Use these home selling tips, and you can determine the best price for your house.


As a home seller, it generally is a good idea to consider the buyer's perspective. That way, you can determine why buyers may consider your house over other available properties and map out the home selling journey accordingly.

Now, let's take a look at three tips to help you assess the buyer's perspective before you embark on the house selling journey.

1. Analyze Your Home

Think about why you decided to buy your home in the first place. By doing so, you may be able to discover what makes your house unique from other properties so you can promote your residence to the right groups of prospective buyers.

Don't hesitate to take an objective view of your home's interior and exterior too. Remember, your goal as a home seller is to generate as much interest as you can in your house. If you take a critical view of your house, you can identify problem areas and work to correct various issues as quickly as possible.

2. Review the Local Housing Market

The local housing market may favor buyers or sellers. By reviewing housing market data, you can find out whether a buyer's or seller's market is in place. Plus, if you evaluate the local real estate sector, you can understand how your residence stacks up against the competition.

Analyzing the local housing market also may help you establish a price range for your home. As you check out the prices of comparable houses in your city or town, you can use this information to set an aggressive initial asking price for your residence. And as a result, you may be able to stir up lots of interest in your home among potential buyers.

3. Consult with a Real Estate Agent

If you are unsure about how buyers may perceive your house, it may be beneficial to have a housing market expert at your side. Luckily, real estate agents are available in cities and towns nationwide, and these housing market experts are happy to help you find ways to generate interest in your residence.

A real estate agent will learn about you, your home and your house selling goals. Next, he or she will craft a personalized house selling strategy designed to help you achieve your desired results. After a real estate agent puts this strategy into action, it may be only a matter of time before you receive offers to purchase your residence.

Let's not forget about the assistance a real estate agent provides after you receive an offer to purchase, either. At this point, you'll have to decide whether to approve, reject or counter a buyer's proposal. Meanwhile, a real estate agent can provide an honest, unbiased recommendation to help you make an informed decision about a homebuying proposal.

Want to streamline the home selling journey? Use the aforementioned tips, and you can incorporate the buyer's perspective into your home selling strategy and increase the likelihood of enjoying a fast, profitable house selling experience.


Selling a home may seem exceedingly difficult, particularly for a first-time property seller. However, if you receive an offer on your residence that falls just short of your initial expectations, you may be able to negotiate with a homebuyer.

How you handle a negotiation with a homebuyer may dictate how quickly you sell your residence.

If you're unwilling to understand a homebuyer's point of view, you risk missing out on an opportunity to get the best results from your home sale.

On the other hand, if you stay calm throughout a home selling negotiation, you may be better equipped to understand a homebuyer's perspective. This may help you find common ground with a homebuyer and ensure you can speed up the home selling cycle.

What does it take to remain calm during a home selling negotiation? Here are three tips to help home sellers maintain their composure throughout a negotiation.

1. Keep Your Emotions in Check

A home selling negotiation can be stressful. But home sellers who manage to keep their emotions in check can boost their chances of a quick home sale.

If you feel stressed during a home selling negotiation, don't hesitate to take a step back and look at the big picture.

Remember, your ultimate goal is to sell your residence. With the lines of communication open, you and a homebuyer can work together to ensure all parties involved in a negotiation are satisfied with the end results.

2. Look at All of the Options at Your Disposal

If a home selling negotiation goes south, there is no need to panic. Instead, consider all of the options at your disposal, and you'll be able to determine how to proceed from here.

For home sellers, it is essential to note that many homebuyers are on the lookout for high-quality residences in cities and towns around the country. Thus, if a negotiation with a homebuyer fails to work out, you can continue to promote your house on the real estate market.

3. Work with a Real Estate Agent

A real estate agent is a must-have for many home sellers, and for good reason. This housing market professional will handle a home selling negotiation and ensure you can seamlessly navigate the entire home selling journey.

Typically, a real estate agent can negotiate with a homebuyer on your behalf. He or she will keep you up to date about any homebuyer requests and offer honest, unbiased home selling suggestions. As a result, you can receive expert home selling guidance and make informed decisions at each stage of a home selling negotiation.

A real estate agent also will respond to your home selling concerns and questions at any time. That way, this housing market professional will make it simple for you to alleviate stress in a high-pressure home selling negotiation.

When it comes to handling a home selling negotiation, there is no need to worry. Take advantage of the aforementioned tips, and you should have no trouble remaining calm, cool and collected during a negotiation with a homebuyer.


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.




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